Building a business is demanding. By the time we deal with products, marketing, staff, managing social media, bookkeeping and the constant hustle that keeps all the wheels in motion we usually head home and to a whole other set of responsibilities. Once everything at home is squared away there is usually little to nothing left for ourselves.
Self care and business building have almost become an oxymoron. As a boss babe, finding the time to do something for yourself is very challenging. Finding the time to plan what you should do and get the products together for it is basically impossible. This is exactly where Live Whole Box comes into the picture.
Natalie Rosado has used her experience as a mental health counselor to create a monthly subscription box specifically for female entrepreneurs. When signing up you fill out a questionnaire that a professional then analyzes. Each month they send you a box filled with items that are personalized to you and your needs. Live Whole Box literally does all the work for you! You can find more information about these boxes on their website, Facebook, Instagram and Pinterest.
Starting this company has challenged Natalie in many areas and she has so much to share with all of us.
Tell us about yourself.
I am a licensed mental health counselor who works predominately with women who are struggling with relationship problems, stress, past trauma, and major life transitions. I’ve been practicing now for over 10 years and love seeing women become empowered, strengthened and driven to live life to the fullest. I now work in private practice and have recently launched a self-care subscription box for women, called the Live Whole Box.
How did you get into your business?
Growing up, many people would tell me that I was great at listening and for so many years I didn’t see this as a skill. I would usually respond with “Well listening is something that everyone does,” not viewing it as a skill that I could use to build a career. I’ve always had a passion for problem solving, analyzing challenges and helping others though. As I began to piece together my skill sets, interests, and passions I soon realized that the counseling field was the perfect fit.
What has been your biggest challenge?
As I entered college, transitioned to graduate school and then began to figure out how to establish myself in the field; I struggled a bit to find my niche, connect with those in my network, and create a presence in my community. I quickly recognized that I did not have anyone who was already established in the field to assist me in navigating through these first few steps of my career. The biggest challenge for me was trying to find someone who would mentor and guide me through the initial stages of establishing my business.
What do you wish you’d known when you started?
I wished I would’ve recognized the importance of taking my time when attempting to establish my counseling practice. I was so excited to begin that I found myself rushing ahead of the natural process of business development and would sometimes get frustrated with the slow results. I come to learn over the years that greatness is produced through persistence and over time.
If you could narrow your success down to one thing, what would it be?
I always say that the most important skills one needs to be successful is to have a teachable spirit. There is always so much to learn and we have never fully mastered any business field. There is always so much to learn from those around us. No matter what field we are in the business methods, plans and strategies are always evolving. There is no greater way to stifle your business than to assume you have nothing more to learn.
Where do you see yourself in a year?
My goal is to continue expanding our brand and the audience that we reach. I see myself expanding our product to include masterclasses, workshops, and speaking engagements. As women, we need to continue helping one another be the best versions of us that we can be!
What are your top three tips for women starting a business?
1. See other women who are peers in your field as a community and not competition.
2. Continue to evolve your brand and business by keeping up with the latest trends and research.
3. Help other women who are coming behind you in the trajectory of work by mentoring and coaching them. Give back!
What is a typical day for you like?
My day is usually a continuous process of multitasking! If I’m not in a counseling session with a client, I am communicating with customers on social media, writing blog posts or coming up with creative ideas for our business. But because balance and self-care are so important to me, I always end my days with some kind of activity that allows for me to unwind and rejuvenate for the next day.
What’s your business motto or quote you live by?
“Whatever it is that you do. Do it well.”
If you were starting your business over again, what would you do differently?
I would suggest that every woman who is thinking about building a business take the time to figure out the vision, mission and branding of the company before launching any aspect of the company. At the onset of launching my counseling practice, I was so eager to start generating clients that I skipped the important steps of identifying what the branding and target audience should be. This leads to the unhealthy outcome of finding yourself “all over the map” without settling in a specific place within the business world. Time is money! I would recommend that each woman take the time early on in her career to solidify these foundational steps before building her company.