Creating a business that solves a problem is a surefire way to place yourself firmly on the path to success. Melody Jordan did just that when she started Mighty Mama in Pajamas. She knew that if she struggled to understand what fitness limitations she had while pregnant and how to re-familiarize herself with her postnatal body, other women were struggling too. She set out to help women regain control of not only their bodies but their minds. Along the way she has learned a lot about what it takes to run a successful business and is sharing that knowledge with us!
Tell us about yourself.
I’m a single mom to a brilliant, energetic and loving 2 ½ year old girl. My business, Mighty Mama in Pajamas, makes online fitness simple for busy moms & moms-to-be. Though I go much deeper than just fitness and absolutely love helping others rewire their minds for success. Along with being a certified personal trainer, certified pre- and postnatal exercise specialist, I am also working towards becoming a Neuro-Linguistic Programming practitioner. I also recently started Pints w/ Pilates. It’s a fun and social way to bring healing movement to my community.
Most of my life was spent trying to do what I thought was expected of me, which led to job/relationship hopping and ultimately unfulfillment. In the last year or so I’ve pretty much uprooted my life, including ending my marriage, and decided for myself what I value, how I want to live and am no longer going to settle for less than that. Most of all, I want my daughter to see an example of strength, perseverance and unlimited possibility.
Outside of business, I like to sing and play guitar. Any place with good people and high vibes is where you can find me.
How did you get into your business?
While preparing for my wedding, I wanted to get into better shape. My habits were very unhealthy and consisted of mostly fast food, many margaritas and zero exercise. I remember the early days of learning about portions, nutrition and starting my first workout program. I was amazed at the difference it made in my life: no more depression, improved anxiety, no more acne, no more headaches and no more back pain.
When we found out I was pregnant a few years later, I received conflicting information from doctors about what types of exercise I could perform. One told me to not even attempt yoga; the other told me I could do what I was used to doing, just, “toned down a bit.” This led me to learn how to better trust my body and intuition. I was able to stay active in a way that felt right throughout my pregnancy.
I completed my personal training certification during pregnancy, and was baffled at how unprepared I felt to get back into fitness postpartum. Women’s fitness spanned one chapter, with zero information about the pelvic floor, diastasis recti, and hormones.
At 6 weeks postpartum, I was given the typical, “all clear,” from my OB yet when I started a somewhat intense workout program, I could feel that my body was different and something didn’t feel right. This experience sent me down the rabbit hole of research, studies and two in-depth specialization courses all about pregnancy and postpartum health and fitness. After applying the concepts I learned, and healing my own diastasis while also regaining pelvic floor control, a fire was lit inside me to get these techniques out to other women.
What has been your biggest challenge?
Honestly, building enough confidence in myself and my expertise to put myself out there and let women know that I’m here and can help! Branching out on your own and starting up a business really brings up your shadows and inner issues to work on. It has been the most emotional, challenging, yet absolute best year and a half of my life.
What do you wish you’d known when you started?
Overnight success can take years, so just keep going.
If you could narrow your success down to one thing, what would it be?
Consistency. Consistently putting myself out there, sharing my message, networking and perhaps most important: consistently making time to work on me, not just the business. And consistently having fun! When you’re happy and enjoying life often, that energy is contagious and it naturally draws the right people to you.
Where do you see yourself in a year?
Somewhere tropical. In business I see a lot of growth for both Mighty Mama in Pajamas and Pints w/ Pilates. I’m on a mission to help as many women as possible heal through movement, nutrition and a positive mindset.
What are your top three tips for women starting a business?
First: Figure out exactly what problem you will be solving and who you will help solve it. It’s impossible to speak to and serve everyone, so narrow it down and totally immerse yourself in that one thing.
Second: Limit time with people who don’t dream as big, who tend to have negative conversations, or just plain don’t inspire you. Your attitude and motivation are entirely up to you and progress will be faster when you’re around people who are like-minded and when you’re consuming uplifting content.
Third: Outsource asap. There’s so much that goes into running a business and I wish I’d hired someone to help with all the back-end tech stuff sooner. I have experience with social media, graphic and web design. However, my strength really lies in training clients, networking, and sharing education/motivation on live video. Tinkering with everything else myself just keeps me distracted.
What is a typical day like for you?
It depends on the day! When I have my daughter, my morning routine becomes a nighttime routine- minus coffee. Otherwise I do the following in the morning: Chug some water, get coffee brewing and turn on the Deep Focus playlist on Spotify. I sip my coffee and spend some time journaling what I’m grateful for, how I’m feeling and any other thoughts that are on my mind. After that, I will draw a few oracle cards for some inspiration, insight and guidance about what I wrote in my journal. It’s always so spot on! It helps me connect to my higher power and feel supported. Then I usually change the playlist to something more upbeat and I’ll have a mini dance party and do one of my home workouts. After that, it’s on to dry brushing, shower or bath, then getting dressed while listening to one of my favorite podcasts.
I start my workday around 11am. That could look like meetings, emails, social media content, client sessions. I try to wrap up by 4pm and do something fun for myself to celebrate work well done.
What is your business motto or quote you live by?
Where focus goes, energy flows. You can focus on what could go wrong, all the reasons why it won’t work. Or you can focus on being successful, the incredible impact you’ll be making on the world and being happier than you’ve ever been. Whatever you choose, that’s what you’ll see more of in your life and business.
If you were starting your business over again, what would you do differently?
I would trust myself more. It was common for me to have a lack mentality; I thought that if I didn’t invest in this one thing, no other opportunities would come along. If I didn’t lower my price to match someone’s budget, then I wouldn’t have any clients. Now I am very in tune with my inner guidance and trust myself to make decisions that result in growth, impact, and happiness.