Many will find their passion but few will do what it takes to pursue it. A drastic career shift can be seem impossible to most but those with a fire for entrepreneurship are not intimidated by starting over. Jessica Kishpaugh is one of those entrepreneurs. After practicing law for 11 years she is making the choice to follow her passion, wellness.
Jessica is the owner of LoYo Wellness and spends her time helping others achieve their goals. Her passion for holistic health, nutrition and balance is evident in everything she does. This incredible woman knows a thing or two about balancing a demanding career, family and your own needs. She now helps women learn to make their health and wellness a priority.
Tell us about yourself.
I was born and raised in New York but recently found myself settling down in New Jersey. I have a huge love for health and wellness and became a Certified Nutrition Health & Lifestyle Coach to educate myself in nutrition, mindset and holistic health to be able to help others achieve their wellness goals. I’m a speaker and wellness educator and have also been a public interest attorney for the last 11 years (transitioning out of law to full time coach).
My passion is to help overwhelmed, busy moms find time, balance, health and freedom in their lives through self care strategies. I’m also a Mom of a little toddler with another boy on the way soon! I’m a wife of a fun-loving amazing and supportive hubby, a marathon runner, triathlete, avid fan of the outdoors and a world traveler. I’m a health food nut who also totally loves chocolate and froyo. I’m ready to share my passion, my secrets and my love with the entire world.
How did you get into your business?
I started as an affiliate with a nutritional company for my own personal health and weight goals. I became enthralled by the world of health and wellness and began to seriously work on my mindset and personal development. I was motivated to learn more and became certified in nutrition and lifestyle coaching. I was then inspired to launch my own business so I could personally coach clients achieve similar successes in health and wellness.
What has been your biggest challenge?
The learning curve is huge, so I’d say my biggest challenge has been stepping out of my comfort zone to acquire new business skills including: marketing, advertising, newsletters, videos, etc to grow my network of followers and new clients. I’ve learned that everything is figure-out-able!
What do you wish you’d known when you started?
There are so many trainings, coaches and certifications out there for new entrepreneurs. Pick and choose one or two that are in alignment with your goals and needs and have a specific reason for opting to choose them. It’s easy to “get ready to get ready” and constantly be in learning mode, rather than in action mode.
If you could narrow your success down to one thing, what would it be?
In just a few months of deciding to start my own business, I helped on-board new private coaching clients and launched 2 successful group programs.
What are your top three tips for women starting a business?
1. Have a support network – join groups, hire a coach, ask for help.
2. Outsource – use other professionals adept in website design, marketing, business to help you create tools you need (eg. website) so you don’t have to do everything yourself and become overwhelmed.
3. Get clear on your purpose, your why and your client niche early on.
What is a typical day like for your?
I wake up, help my son (who is 19 months old) get dressed and ready for breakfast. I usually make a high quality protein shake for myself and then it’s off to work for me.
I spend time creating or revamping group programs, FB live videos, newsletters, social media content and work on marketing strategies. Then coaching calls with my private clients. I have free 15 minute break-thru calls with prospective clients.
In the late afternoon, I play with my son and help feed him dinner. Sometimes I cook dinner before it’s his bath/bedtime and other days I will get a workout in. I spend the evenings eating dinner and relaxing with my husband watching Netflix together or enjoying a good book before bed. Ultimately, I try to stay balanced throughout the day!
Where do you see yourself in a year?
I will have 2 little boys under age 3 running around our new house keeping my days full of joy and excitement. I will be working from home with a steady stream of private clients with a wait list, and will continue to revamp my coaching programs with eager enrollments.
What is your business motto or quote you live by?
Love yourself in mind, body and soul. My mission is to show women how to incorporate self-care into their lives as a non-negotiable part of their existence.
If you were starting your business over again, what would you do differently?
Take a course or hire a business coach to get clear on my niche sooner than I did. The more focused you are in your target audience, the easier it is to craft programs and market to your ideal clients.