Why would someone choose me over the all the other options?
How am I ever going to make it when there is so much competition?
Do these questions sound familiar to you? They certainly sound familiar to me! When you look at the sheer number of people doing what you want to do, it can be overwhelming. Its easy to let fear in and allow thoughts of doubt to take over.
“How do I stand out” is one of the questions I hear the most. If you search this topic you are going to find thousands of articles with lists of actions and gimmicks to adopt to stand out. I want to challenge your thinking on this question.
Stop looking at other people. The only time you start worrying about standing out is when you are looking at everyone around you. Stop looking. Focus on what you are doing. Stop trying to merge into what they are doing, stay in your own lane. The incredible business women that I admire and follow, never even consider this question. Their vision and dreams for their business are so strong they don’t have time to worry about what anyone else is doing.
No one else is you. What do you bring to the table? YOU! No one else is you. No one else will approach things exactly the way you do. Being your authentic self is the best way to stand out because its the one thing that all those businesses do not have. You bring strengths and a point of view that no one else has. Embrace who you are!
Do what you do exceptionally. Put 100% effort behind everything that you do. It’s much better to have three services/products that are incredible than 50 sub par services/products. Take a look at what you are doing and figure out what is most important to you. Now perfect it! Put your effort into making it the clearest version of your,